Trade Marketing Intern Review

by L'Oreal

Best Student Employer

Rating

4.3/5
  • Skills
    4.3
  • Responsibilities
    5.0
  • Support & Guidance
    5.0
  • Culture
    3.5
  • Your Impressions
    4.7

    Overview

  • 1. Please give an overview of your role and what this involves on a day-to-day basis.
  • P.O.S.– design and implement all permanent and semi-permanent Point-of-Sale marketing materials for the pharmacy & grocery channels Competitor Analysis: Monthly analysis of pricing, in store activity, & media campaigns Strategy – assisting in the creation and implementation of new product launch strategies, including adaptation of international display materials & advertising to the Irish market Analysis – reviewing monthly sell-out data and completing performance update reports tracking launches, promotions and marketing campaigns Working on Media Management


    Skills

  • 2. Have you learnt any new skills, or developed your existing skills?
  • I have developed: -Creative and design skills while working on POS -numerical and data analysis skills -organizational skills, time management and ability to work under pressure, especially with time constrains -communication and presentation skills


  • How would you rate the training provided during your experience?
  • 3/5

  • How would you rate your development of industry-specific skills during the experience?
  • 5/5

  • How would you rate your development of personal / soft skills during the experience?
  • 4/5

  • Please rate how these skills have helped you in your career development
  • 5/5

    Responsibilities

  • 3. Were you given much responsibility during your placement / internship?
  • Since the Irish market is considerably smaller compared to the UK, my team was only compose by two people: my manager and I. We are managing 4 categories (skin, sun, body and Mens), and managing 4 brands (Garnier, Ambre Solaire, L'Oreal Paris and Men Expert). Therefore I was given much responsibility and probably a higher work load than the UK interns, but this has helped me to develop personal and professional skills and especially to increase my knowledge of the industry.


  • Please rate how meaningful the work you were doing was
  • 5/5

    Support & Guidance

  • 4. How much support and guidance did you receive during your placement / internship?
  • One week handover was not enough to explain in depth all the tasks that I was going to perform on a daily basis, therefore I think it should be changed to a two weeks handover. Although, because we are a small team, I received much support and guidance from my teams members especially at the beginning.


  • How would you rate the support and guidance from your line manager?
  • 5/5

  • How would you rate the support and guidance from the wider team?
  • 5/5

    Culture

  • 5. What was the company culture and general atmosphere like?
  • Because we are a smaller team, everyone knows everyone on a personal level and the atmosphere is friendly and healthy. I always felt valued and respected as a person and employee.


  • How would you rate the inclusiveness of the culture?
  • 4/5

  • How would you rate the social opportunities?
  • 2/5

  • How would you rate the diversity initiatives?
  • 4/5

  • How would you rate the charity, sustainability and corporate social responsibility (CSR) initiatives?
  • 4/5

    Your Impressions

  • 6. To what extent did you enjoy your placement / internship?
  • I enjoyed my placement, not only because of the healthy and friendly environment in the office, but also because I was able to work on bigger projects and wear multiple hats. My role was not monotonous and repetitive, I was only working on something new since I was managing multiple brands and categories at the same time.


  • Please rate your level of enjoyment on your placement / internship
  • 5/5

  • Please rate how your experience met your expectations
  • 5/5

  • Please rate the future employment prospects at L'Oreal
  • 4/5

  • 7. Would you recommend L'Oreal to a friend?
  • Yes


  • 8. What advice would you give to others applying to L'Oreal
  • Be ambitious and always give your best, because your effort at L'Oreal will be always valued and recognized.


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Details

Placement (10 Months+)

Marketing, Digital Marketing

International

June 2023


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