European Communications and Marketing Undergraduate Review
by Honda Motor Europe
Rating
-
Skills
3.8
-
Responsibilities
2.0
-
Support & Guidance
3.0
-
Culture
2.5
-
Your Impressions
3.7
- 1. Please give an overview of your role and what this involves on a day-to-day basis.
- 2. Have you learnt any new skills, or developed your existing skills?
- How would you rate the training provided during your experience?
- How would you rate your development of industry-specific skills during the experience?
- How would you rate your development of personal / soft skills during the experience?
- Please rate how these skills have helped you in your career development
- 3. Were you given much responsibility during your placement / internship?
- Please rate how meaningful the work you were doing was
- 4. How much support and guidance did you receive during your placement / internship?
- How would you rate the support and guidance from your line manager?
- How would you rate the support and guidance from the wider team?
- 5. What was the company culture and general atmosphere like?
- How would you rate the inclusiveness of the culture?
- How would you rate the social opportunities?
- How would you rate the diversity initiatives?
- How would you rate the charity, sustainability and corporate social responsibility (CSR) initiatives?
- 6. To what extent did you enjoy your placement / internship?
- Please rate your level of enjoyment on your placement / internship
- Please rate how your experience met your expectations
- Please rate the future employment prospects at Honda Motor Europe
- 7. Would you recommend Honda Motor Europe to a friend?
- 8. What advice would you give to others applying to Honda Motor Europe
Overview
Managed and provided oversight on the localisation and publication of webpages across Europe. Created campaign's for eCRM activity surrounding pre-launch and launch activity. Liaised with stakeholders to collect and analyse feedback to inform future decision making. Responsible for reviewing competitor creative campaigns and strategy. responsible for collecting and analyzing website performance and communicating to HME Automobile Division.
Skills
I've developed my Networking and capacity to find the correct contact to gain information. Understood how to communicate to different colleges based on the context of the discussion and their position within or outside the organisation. Developed my project management skills, especially through working with digital projects.
Responsibilities
I was given a reasonable amount of responsibility, mostly on the Digital side of Marketing, which involved managing the status of website pages across Europe. I was also given the responsibility of planning eCRM campaigns, performing competitor reviews and providing reports on website performance.
Support & Guidance
I was given a lot of independence on my placement, therefore, would say I received little guidance. The level of guidance given varied amongst colleges within our team, with some intuitively recommending I approach situations in a different capacity, which i really appreciated!
Culture
My perspective was that a large proportion of the culture is very work focused, which is great, however, there were few people within the company I had a personal conversation with. There were some incredible people I met along the way, however, my general consensus was that the culture was superficial!
Your Impressions
I've definitely leant lots and i'm extremely grateful to the HME Marketing team for all their support!
Yes
Research Honda's History, it's principles/values and it's Processes
Details
Placement (10 Months+)
Marketing
South East
July 2023
