About The Free Holdings Group
The Free Holdings Group is home to a selection of 30 premium brands spanning across the luxury, lifestyle, media, digital and charitable sectors.
One of these brands, Loyalty, is an umbrella company to 20 subsidiary members-only clubs each offering thousands of unique privileges to their worldwide network of high-net-worth clientèle. David Johnstone, CEO of Free Holdings, formed Free Holdings Group with Lord Stanley Fink in 2004. Within Free Holdings, the unique collaboration of premium brands are able to interact and support each other, staying true to the founder’s philosophy that unity is strength.
Today the Free Holdings group continues to grow and develop, reflecting the exciting and dynamic nature of all the brands within it.