I’m the current placement student at RateMyPlacement. As part of my role as Marketing Assistant I take part in both offline and online marketing campaigns as well as running some of my own.
Marketing has always appealed to me because of the diverse nature of the role. You get to work with every functional area of a business which means you’re able to get involved with so many interesting projects both online and offline. It’s also great to see the direct results of something you’ve been working on affecting the business.
My top tip would be to keep up-to-date with trends in the marketplace. This may seem like common sense but the industry moves at such a fast pace it’s important to keep on top of it so you don’t miss out on the next big thing!
To be successful within marketing I think the most important skills to have are definitely communication and organisation. As part of the role you interact with such a wide range of stakeholders both internally and externally that it’s so important to be able to communicate effectively and manage your time so you can meet all of your deadlines.
The workload gradually increased as I became more comfortable with the role and more organised. I was also given more responsibility as time went on to set up and run my own projects and take more of an active role within the wider team.
Don’t be afraid to share your opinions! If you think you’ve got a brilliant idea for a social media campaign or project let your manager and team know, you could be onto a winner!