Marketing Programmes Review

by Toyota GB

Best Student Employer


  • Skills
  • Responsibilities
  • Support & Guidance
  • Culture
  • Your Impressions


  • 1. Please give an overview of your role and what this involves on a day-to-day basis.
  • My responsibilities included competitor analysis, financial reporting, content creation with an external agency, and handling the day to day management of the test drive programme. At TGB there is a lot of flexibility for how you work, on average I was in the office 3 days per week, and WFH 2 days.


  • 2. Have you learnt any new skills, or developed your existing skills?
  • I have developed many personal and professional skills such as communication, presentation, and time management. I have also developed my excel skills.

  • How would you rate the training provided during your experience?
  • 4/5

  • How would you rate your development of industry-specific skills during the experience?
  • 4/5

  • How would you rate your development of personal / soft skills during the experience?
  • 4/5

  • Please rate how these skills have helped you in your career development
  • 4/5


  • 3. Were you given much responsibility during your placement / internship?
  • I was given genuine responsibility during my placement, but with support if I needed it. This meant that I was able to push myself in projects, but I knew that I wasn't alone. I was also able to see the value I provided throughout the year, as my work was often used by those higher up and with the centres.

  • Please rate how meaningful the work you were doing was
  • 5/5

    Support & Guidance

  • 4. How much support and guidance did you receive during your placement / internship?
  • My manager and PDCA mentor were great and very supportive throughout the year. The wider team I was in was also fantastic and always available to help.

  • How would you rate the support and guidance from your line manager?
  • 5/5

  • How would you rate the support and guidance from the wider team?
  • 5/5


  • 5. What was the company culture and general atmosphere like?
  • The company culture and general atmosphere was great, there is a true feeling of being valued as a person and those around you wanting the best for you. Flexible working options mean you don't have to sacrifice personal plans and responsibilities for work, and being trusted to get the work done in a way that suits you made for a pleasant work environment.

  • How would you rate the inclusiveness of the culture?
  • 4/5

  • How would you rate the social opportunities?
  • 4/5

  • How would you rate the diversity initiatives?
  • 2/5

  • How would you rate the charity, sustainability and corporate social responsibility (CSR) initiatives?
  • 4/5

    Your Impressions

  • 6. To what extent did you enjoy your placement / internship?
  • I greatly enjoyed my time at TGB, there was varied work to do throughout the year, with real responsibilities and value being added. The team I was in was fantastic and there were so many great opportunities that I got to make the most of.

  • Please rate your level of enjoyment on your placement / internship
  • 5/5

  • Please rate how your experience met your expectations
  • 5/5

  • Please rate the future employment prospects at Toyota GB
  • 4/5

  • 7. Would you recommend Toyota GB to a friend?
  • Yes

  • 8. What advice would you give to others applying to Toyota GB
  • Though it may seem like you should have a significant amount of knowledge about cars working for one of the largest car companies, this is not the case and you can absolutely apply and thrive within your role with a minimal knowledge of cars. Look for the values that Toyota values and see how they align with yours.

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Placement (10 Months+)



July 2023

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