Career Focus: Work in Fashion PR
- Posted On: 16th Aug 2014
- Posted in: Fashion
If you’ve ever read a glitzy magazine, read a newspaper fashion supplement or seen a celebrity papped at a swanky do, you’ve seen PR officers doing what they do best.
Public relations is about exactly that – making sure companies and individuals come across well in the media and that the brand’s reputation is always flying high.
This branch of the sector is part of the fashion world’s big media jigsaw, which includes marketing jobs, agents, merchandisers, creative agencies and journalists.
PR peep’s responsibilities
As part of fashion communications, people working in PR jobs or at a PR agency have to spin a lot of important plates that contribute towards the success of the brand.
For example, if you’re in public relations on the client side for a designer label, you’ll have to manage tasks like arranging photo shoots and liaising with designers, stylists and editors, as well as letting fashion writers know all about the brand’s latest collections.
“In today’s 24/7 digital media climate, it’s become easier in some ways yet harder in others to squeeze your way into fashion PR”
Much like the not too distantly related worlds of marketing and advertising, fashion PR officers either work in-house for a client and live and breathe that brand, or they work for a PR agency. Here you’ll find yourself working for a number of clients and delivering their PR campaigns.
Client side and agency fashion PR
If you want to make a nice little niche for yourself and focus on helping just one brand, while also having a chance to become involved in other parts of the business, in house fashion public relations might be the best fit for you.
If you’re after a tad more variety, whereby you can work with various different fashion houses, you may be interested in working for one of the best PR companies London has to offer.
Working for a fashion PR agency will require you to stay across the needs of many different clients, pitch plenty of story ideas and set up countless events, so you really will need to be on the ball.
Break into fashion public relations
In today’s 24/7 digital media climate, it’s become easier in some ways yet harder in others to squeeze your way into fashion PR.
On the plus side, social media and the interweb has made it easy to set yourself up with an online profile, start a blog and make contact with the industry’s influential figures, which is so important for boosting your chances of making it in this sector.
Conversely you have to be prepared to put in time and effort to ensure you have something different to offer, because talented graduates will be ten a penny and pushing for the same jobs, especially in this ever-popular fashion career.
Find fashion work experience
When noseying through your CV, employers will definitely expect you to have work experience in this sector under your designer belt.
Luckily there are plenty of opportunities out there for you to get real exposure to the sector, whether that’s in a placement or internship, or an insight scheme if you’re an eager first year university student.
Many companies will be on the hunt for willing worker elves during London fashion week, the UK’s premier designer event, so this is an easy way to see what the industry’s like at its busiest time.
If you can’t secure specific placements in fashion public relations, interning with a company in the sector in another role will show how willing you are to take experience onboard and craft a career in fashion. Major players like ASOS, John Lewis and L’Oreal offer opportunities to undergraduates.
Key skills needed in fashion PR
You’ll need to be super organised in order to keep on top of media requests and call-ins for photo shoots. Communicating here is key because you need to ensure that journalists, bloggers and even celebrities are choosing, featuring and wearing your client’s collections and accessories.