Layered Reality

About Layered Reality

Layered Reality™ was founded in 2017 by Andrew McGuinness. It started with the idea of using the latest digital, theatrical and physical techniques to transport experience seekers into another world. We currently have two immersive experiences live in London:

- Jeff Wayne’s The War of The Worlds: The Immersive Experience on London’s Leadenhall Street

- Gunpowder Plot: A Tower of London Immersive Experience at the Tower of London’s Tower Vaults - Layered Reality have a ten year agreement in place with Historic Royal Palaces and operate an experience at the UNESCO listed Tower of London Site.

We have two further immersive experiences due to launch in 2024 one of which is Elvis Evolution, where we will celebrate Elvis's life and legacy through the power of multi-sensory technology.

Layered Reality™ uses a mix of live actors, intricate sets and cutting edge technologies including Virtual/Mixed Reality and Projection Mapping to create a complete immersive experience. The experiences also include themed food and drink offerings including bespoke cocktails and specially brewed beers. Layered Reality™ experiences are in the top 10% of all attractions globally (TripAdvisor) and they have won the prestigious THEA Award* for Innovation more typically won by organisations such as Disney and Universal Studios.

We have has a simple mission, to help you discover amazing experiences you’ll never forget!

We have a small head office team of about 20 people covering marketing, finance, operations, guest services, production and management and then a further 180 staff that work in our experiences. The culture is fast paced, hands on and super friendly providing lots of opportunities to learn about the latest in immersive experiences and technology.