14 October 2021
Digital Marketing Internships
You might read the words digital marketing and think of people stuck in an office spamming Facebook and LinkedIn with posts. It couldn’t be further from the truth.
Digital marketing is a buzzing industry. No two days are the same and you get to meet some fascinating people.
Fascinating people and a healthy starting salary? Yes, please.
So you’ve got the study part down, but do you have the experience needed to land a role?
Read on because a great way of kicking down the career wall is with an internship.
What is digital marketing?
Digital marketing officers are basically behind-the-scenes influencers.
Remember that unnecessary large cloud-shaped lamp you bought because your favourite influencer said it was lit..? Guaranteed, a team of marketing officers were behind that.
The role is hugely diverse and every industry uses marketing in some capacity. So, you could find yourself working in fashion, finance, health, or even entertainment.
In January 2021, around 4.6 billion of us were using the internet – that’s rather a lot of people Netflix binging.
We live on the internet. If we‘re not eternally scrolling through Instagram or TikTok on our phones, our laptops and tablets are never too far away.
The different types of digital marketing
Digital marketing brings products and services right to our fingertips.
Whether it’s an advert that pops up after an Instagram story post or an email previewing the latest Jordans, you’ll be able to purchase/sign up right then and there without leaving the page.
There are several ways that this is done:
- Social Media – One of the ‘big daddies’ of marketing, social media marketing creates an online presence by getting likes and shares through various platforms. Everything from Instagram to Pinterest to Facebook, social media marketing ensures products are seen everywhere.
- Search Engine Optimisation (SEO) Marketing – We’ll call this the backbone of digital marketing. SEO helps to get more traffic to websites through high rankings on search engines.
- Mobile Marketing – Usually done through dedicated apps, in-app or location-based advertising, and SMS, mobile marketing brings products and services directly to your smartphones.
- Content marketing – Where marketing is brought to life. Content marketing uses articles, podcasts, entertainment and videos to engage an audience and create general brand awareness.
These are just some of the many avenues digital marketing officers take.
The role can also involve…
- Pay-per-click advertising
- Affiliate marketing
- Conversion rate optimisation
- Graphics and design
- Email marketing
- Meeting with and pitching to clients
- Tracking digital trends
Our guide to marketing internships and work experience is jam-packed full of information. Got a spare moment? Give it a read.
What does a digital marketing intern do?
There’s this strange idea that interns do nothing but shadow and run into office buildings dripping in sweat, holding an enormous order of 50 coffees. It’s all a lie.
Firstly, an internship enhances your employability by a gazillion per cent. Secondly, employers use internships to talent-spot for graduate roles. So when the time comes for them to hire, they’ll likely remember you!
Every day is different. And as a result, you’ll be exposed to a wild variety of experiences.
One day you might be writing copy for a blog post or email. Another day might involve taking photos and filming reels/IGTV posts for Instagram.
You’ll get to work on campaigns and assist with various tasks, even leading a small project.
Overall, you’ll develop skills and gain experience that will give you a solid career start.
Some hard skills include…
- Blogging Element
- Keyword research
- Data analysis
- Social media
And soft skills include…
How long does an internship last?
That depends entirely on the scheme and employer. They’ll usually last anywhere between a few weeks to four months.
How much do digital marketing interns earn?
Currently, intern wages meet the national minimum and living wages.
Based on thousands of reviews by interns on RateMyPlacement.co.uk, the average student salary for 2021 was £18,361.
Want to know what other students thought about their placements and internships? There are thousands of reviews online right now. Why not give them a read..?
When should I apply for an internship?
The internship season starts in September and ends in August, with many taking place during the summer months.
There are literally thousands of students looking for an internship. The competition is fierce, and the process can be lengthy. So it’s best to get your applications in early to avoid disappointment.
What are the job requirements?
As ever, this varies from scheme to scheme. However, all employers want their candidates to be studying currently – so you’re already halfway there.
The great thing is that you don’t necessarily have to be a marketing student either.
Candidates can come from similar backgrounds, including:
- Creative and graphic design
- Advertising, media and communications
What matters is that you show an employer that you know your stuff, have a passion for digital marketing and are trend-conscious.
The Best Digital Marketing employers to work for in 2021
Every company needs an online presence and will 200% have a digital marketing team, meaning there’s likely to be a trolley-load of internships available.
We care about careers, and it’s our supreme goal to make sure you know where to apply.
Each year we unveil the best student employers to work for in the UK based upon thousands of reviews on RateMyPlacement.co.uk.
This year WarnerMedia and The Walt Disney Company made the top 100, being two of the best digital marketing employers to work for in the UK. Two iconic companies, the choice is elite.
What happens after an Internship?
Will an internship end in being offered a full-time job? It depends.
While a full-time position isn’t a guarantee, an internship does increase your employability by a gazillion per cent. So you’ll have a higher chance at getting on a graduate scheme.
Across all companies listed as the Best Student Employers, 46% of placement students and interns were offered a graduate role.
If you aren’t kept on or offered a graduate position, it’s all good. Your career is not over.
Last year sucked. Despite that, the Institute of Student Employers (ISE) reported 46,068 graduates hired across 179 organisations in 2020. So there are plenty of opportunities to go around.
For more sound advice, read our exceedingly comprehensive Guide to Internships.
Written by Melchi
Melchi is a stan of the written word and joined the RateMyPlacement team as a Content Executive in 2021. Melchi started his career writing culture content for WeAreCollision magazine before completing an MA in International Journalism at City University and interning at Insider Inc. He now uses his head-thesaurus to write inspiring content to help young people make great career choices. These include everything from blogs about how to survive your placement year to industry guides outlining the latest placement and internship opportunities. Outside of writing, Melchi loves all things music and is currently learning how to DJ.