Create the ultimate LinkedIn profile
What is LinkedIn?
So you've heard of LinkedIn? but not quite sure how to use it to secure your dream undergraduate placement or internship?
Maybe a few of your mates at uni use it or you've heard your parents utter the words? If you are not sure what LinkedIn is, not to worry, we are at hand to help you with your profile, to make the most out of this fantastic resource.
Put simply, LinkedIn is a social network for professional workers, and is a necessity for anyone who is looking to take their career seriously.
Step 1: Set up your LinkedIn profile
If you already have a LinkedIn account then feel free to skip to the next section of the article.
Creating a LinkedIn profile is really easy!
The First step is to create an account.
Navigate to LinkedIn here. You’ll need to pop in a few details (name, email, the usual!) and voila, a few clicks later and you’ll have your very own LinkedIn profile.
Now, let's make it look the part!
Step 2: Upload a professional photo
Your photo will be the first thing employers see. Bear in mind this is a professional social network, that means no pictures for Kavos 2k14 or from nights out.
We recommend getting a professional photo taken of yourself. Don't think Calvin Klein modelling shoot, think clean & professional, our tip is to get your housemate to take a photo against a white wall.
As for attire, boys throw on a shirt and tie, girls, a dress or shirt is a winner. As a rule of thumb, take a photo in something you'd wear to an interview.
Step 3: The headline
You're profile is starting to come together... now it's time to address possibly the most important aspect of your LinkedIn profile, your headline!
The headline sits nicely next to your profile photo is, along with your photo, one of the first things potential employers and your professional network will see.
Consider how you would summarise your current position 'undergraduate seeking placement year in Engineering' or 'Financial analyst placement student at Barclays'. Our top tip here is to outline your current role or role you wish to seek using the most simple terms.
The headline: our top tip here is to outline your current role or role you wish to seek using the most simple terms.
Use keywords, add words that relate to the industry you want to work in which possible employers will search for e.g. marketing, sales, engineering.
Step 4: Your summary section
- Keywords: To make your profile more search friendly on LinkedIn, throw in some industry specific keywords; this will help any recruiters find your profile.
- Proof read: Get your friend to read it to make sure it makes sense, when you’ve been staring at a screen for a long time you tend to miss out on errors. Be sure to avoid those pesky abbreviations and keep it as formal as possible.
- First person: As with your CV this is your chance to shine - so remember “I completed this task” and “I did this” etc
- Show off your top achievements: This is a fantastic opportunity to mention some key achievements during your time including things such as: major projects you have been involved in and great pieces of work that have produced.
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Step 5: Join and network in LinkedIn groups
LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts and establish themselves as industry experts.
We suggest you join groups that relate to your interests as well as join the groups of organisations that you’re interested in.
Meet people; this is a great opportunity to network with other professionals interested in the same industry as you. You can join up to 50 groups so get joining!
Step 6: Add your CV and best pieces of work
By adding media to your profile you add a new dynamic which will make you stand out.
Top tip, remember to ensure that your CV is up to date before uploading it, remember that employers want to know the most relevant skills and experience first. For tips on how to make your CV awesome check out our advice.
Step 7: Fill out as much of your profile as possible
This may sound really obvious but fill out as much of the profile as possible. By doing so you will give employers a great insight into your previous experience and skill set. Give examples of successes and major achievements which you may not have been able to fit on your CV. Think of your profile as an extension of your CV.
Step 8: Endorsements
Get ex-colleagues or managers to endorse you for skills that you have utilised whilst partaking in part-time jobs or work experience. This will make your experience look more valuable!
Use our top tips to create the ultimate LinkedIn profile that will win over your dream employers!
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