26 October 2023

8 Reasons to Be a Brand Ambassador

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Did you know that getting a part-time job at university can help you secure a placement?

Our sister company, On-Campus Promotions (OCP), fills 700 Brand Ambassador roles every year, and we’re always blown away by the incredible things these students achieve!

Here are 8 reasons why we think you should apply to be a Brand Ambassador…

#1 Get paid a good salary

We’re glad to hear that the National Minimum Wage has recently increased.

However, the real Living Wage – which calculates how much people need to get by –  suggests this still isn’t enough.

That’s why Living Wage Foundation is encouraging employers to pay their employees a wage that actually meets the cost of living.

Part-time work is really important for students who are struggling with the rising cost of living. So, as well as rewarding Brand Ambassadors for their hard work by paying £12 per hour, we hand out performance-based bonuses to those students who go above and beyond.

Free time is particularly precious when you’re balancing studying and socialising with a part-time job, which explains why more and more students are seeking paid work that fits around their busy schedules. 

#2 A foot in the door with top employers

Why do students apply to become Brand Ambassadors?

Whether it’s pay, experience or simply to get a free hoodie, most students are passionate about representing a particular brand. A Brand Ambassador role is a fantastic opportunity for you to get to know both the brand and the people who make decisions on who to hire.

A whopping 57% of Linklaters Brand Ambassadors were hired directly by the firm after their Brand Ambassador contract ended!

To help you get there, we invite our top-performing Brand Ambassadors to network with industry leaders at various events.

This invaluable experience exposes you to multiple employers at a pivotal point in your career: just as you’re starting to think about what you want to do.

Launch your career by networking with employers

#3 Develop transferable skills

Regardless of which employer you represent, the Brand Ambassador role is a great way of gaining essential soft skills such as time management, teamwork, and organisation.

For example, sticking to a campaign schedule, filled with key events and application deadlines, whilst meeting relevant targets, demonstrates excellent organisational skills. This is a great example to use when applying for graduate roles!

Over the duration of the campaign, it’s the OCP campaign manager’s job to remotely manage and motivate the Brand Ambassadors. They create and manage open channels of feedback to help you understand what is expected of you and to offer support during busy periods.

#4 Gain in confidence

Public speaking is a hugely sought-after “soft skill”, and one that’s easier to refine with practice!

As a Brand Ambassador, you’ll often find yourself in situations where you have to speak to lots of new people, whether it’s chatting to a student at a busy fair, attending a society meeting or speaking to a full lecture hall…

We ensure all our long-term Brand Ambassadors are trained on how to deliver an expert elevator pitch, whatever the occasion. This includes providing key facts about the brand to give credibility. 

#5 Build networks

Brand Ambassadors have a unique opportunity to build relationships with a wide network of people, including students, heads of societies, university staff, business representatives, and even firm partners!

These experiences develop your networking skills and commercial awareness; something that will set you apart from other applicants when it comes to interviews.

You’ll also be part of a nationwide community of Brand Ambassadors, who support and motivate each other through our collective Facebook group.

#6 Receive expert training

As soon as you’re hired, we’ll make sure you have the tools you need to succeed. This includes keeping you up-to-date with the latest trends in digital marketing and event management.

OCP champion

Each campaign has a dedicated OCP champion to deliver this training, and some of our Brand Ambassadors even get to visit the employer’s HQ to get further insights.

Monthly newsletter

Once you’ve been hired as a Brand Ambassador, you can also opt into our monthly newsletter for exclusive access to industry news, application tips, and announcements such as the winner of ‘Brand Ambassador of the Month’.

Selected from over 600 students working on campaigns across the country, this award is a huge achievement and comes with a well-deserved bonus

Make a difference. Become a Brand Ambassador

#7 Award-winning material for your CV

If you work on a champion campaign or are lucky enough to be crowned ‘most creative Brand Ambassador’ at the campaign debrief, your CV will shine! Throughout your role, you’ll build a catalogue of examples where you have overcome challenges and met targets.

NUE Awards

Our most prestigious award – for ‘Best Brand Ambassador’ – is presented at the annual National Undergraduate Employability (NUE) Awards.

Each year, we ask high-performing Brand Ambassadors to nominate themselves in the hope of winning fame, glory and £250.

Find out more about the NUE awards.

#8 Make informed decisions about your future

If you’re not sure what you want to do after university, a Brand Ambassador role is a brilliant way of dipping your toe into an industry.

On-Campus Promotions can match you with a role that suits your personal strengths and interests, whether you’re set on a career in finance, engineering or marketing.

What’s more, as a Brand Ambassador, you’ll be uniquely positioned to help educate students from all backgrounds about the opportunities available to them – all while benefiting from the programme yourself!

To apply, head over to On-Campus Promotions’ website.

We spoke to Molly, a Clifford Chance Connect Ambassador about her experience representing the firm!

Written by Ellie Ashford-Hodges, Account Director for On-Campus Promotions.