Business Strategy & Insight (BSI) Industrial Placement (Company insight) at McDonald’s Global Franchising Limited

Placement Year (10 Months+)
East Finchley (Zone 3) Northern Line
Review Date
Administration/Secretarial Marketing Market Research Business Analytics Business Management Business Intelligence Purchasing and Supply Surveying Economics Mathematics/Statistics

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The Role
The Company
The Culture

Role Description

Job Purpose  Analysing and reporting on key areas of business performance. Department Objectives  As a customer-driven business, BSI department plays a key role in facilitating and setting the business strategy.  Touching all parts of the business, we provide the insights to support fact-based decision-making.  We achieve this through combining multiple sources of insight: company’s performance, customer research, competitor monitoring, economic context. What the role involves  Updating and developing daily, weekly and monthly information systems to aid in the reporting of key performance indicators for the business.  Analysing general and specific product trends and reporting the business impact to key decision makers.  Responding to ad-hoc requests for information/data from both the Business Strategy and Insight team and other departments across the business.  General administrative support of the BSI team. What you will learn  An understanding of how a BSI team works within a ‘blue chip’ multi-national organisation, providing an excellent platform for a career in business strategy and insight.  First-hand experience of the relationship between consumer, competitor and company perspectives and how they interrelate to form a business strategy.  An understanding of how a major brand understands, defines and addresses customer needs effectively to build a strong and profitable brand.  Exposure to the breadth of approaches applied to gather customer research and insight, from defining the issues, to planning the solutions to interpreting and communicating the learning and embedding it within the business.  Development of analytical skills and experience of dealing with big data sets and information.  Gaining experience in querying the Oracle database through internal business intelligence tools: Business Objects, Microstrategy.

The Role

1. To what extent did you enjoy your work placement or internship?

I was part of a fun, friendly and hard working team. The work was varied and instrumental to the running of the business. As my ability to complete tasks grew, I was given more complex and important ones. This meant that I was always developing and never bored. 9
5 /5

2. To what extent did you feel valued by your colleagues?

The team are very supportive. They are always willing to help, and encourage you to ask questions about everything.
5 /5

3. To what extent were you given support and guidance by management/your supervisor(s)?

My manager was great. We met every week to catch up on tasks I was completing and generally to discuss how the week went. Gave me lots of positive feedback and guided me on how I could improve. I was given as much guidance as I wanted, I was encouraged to ask questions, but also given the opportunity to try to complete tasks unaided if I wanted to. Ecouraged me to think about what I liked and disliked about work, and to think about what I want from a job in the future.
5 /5

4. How busy were you on a daily basis?

There was always plenty of work to be done so I was busy most days.
4 /5

5. How much responsibility were you given during your placement?

I was given a lot of responsibility. I completed reports which were sent to the entire company and to global head quarters.
5 /5

6. To what extent did/will the skills you developed, and training you received, assist you in your degree studies and beyond?

I have greatly improved my Excel skills. I have also improved my communication skills through courses and developed confidence that will help me throughout my future career.
5 /5

The Company

7. What was the general atmosphere in your office?

Even when the team was very busy there is always time to have fun.
5 /5

8. How well organised was the overall work placement or internship set up?

The internship was very well organised. I completed a 3 week handover with the previous placement student, which meant I was ready to take over when he left.
5 /5

9. In terms of personal training and development, to what extent did the company or firm invest in you?

I was able to go on every course that I requested. On top of this there was a lot of on the job training given to me by various members of the team.
5 /5

10. What were the perks on your work placement?

  • Flexi Time
  • Subsidised Canteen
  • Sports and Social Club
  • Company Car
  • Subsidised/Company Gym
  • National Travel
  • International Travel
  • Financial Bonus
  • Company Parties/Events
  • Staff Sales/Staff Shop
  • Above 25 days holiday
  • Working from home
  • Healthcare from home
  • Healthcare/Dental
  • Travel loan
4 /5

11. How appealing are future employment prospects within the organisation?

5 /5

The Culture

12. Was there a good social scene amongst any fellow placement students/colleagues?

There were a lot of placement students from different departments, who are always up for socialising.
4 /5

13. What was the cost of living and socialising in the area you worked in?

It is in London, so definitely more expensive than most universities.
3 /5

14. What was the Nightlife like in the area you worked?

You are a tube journey away from Central London and close to Camden.
4 /5

15. Were there many opportunities to get involved in activities outside of work?

There are opportunities to volunteer for RMHC Ronald McDonald House Charity. there is also the opportunity to get involve in various sports after work.
4 /5