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  • The Role
  • The Company
  • The Culture

Role Description

- Updating and developing daily, weekly and monthly information systems to aid in the reporting of key performance indicators for the business. - Responsibility for supporting the delivery of research projects by liaising with our external research agencies and our restaurant management teams and communicating with project owners. - Analysing general and specific product and consumer trends and reporting the business impact to key decision makers. - Responding to ad-hoc requests for information/data from both the Business Strategy and Insight team and other departments across the business. - Assisting in monitoring and recording competitor’s promotional activities and product changes. Support in estimating their impact on McDonald’s business. - Providing regular trend updates for key consumer tracking tools that capture brand sentiment and opinion. - Responsibility for running an online poll amongst restaurant crew, to get their views on the latest food promotion. - General administrative support of the BSI team.

    The Role

  • 1. To what extent did you enjoy your work placement or internship?
  • Really enjoyed my year, great company to work for and a really interesting placement


  • 2. To what extent did you feel valued by your colleagues?
  • Get a lot of positive feedback, which is always appreciated


  • 3. To what extent were you given support and guidance by management/your supervisor(s)?
  • Weekly meetings with my manager, as well as catch up with other members of the team and weekly team meetings


  • 4. How busy were you on a daily basis?
  • 4/5

  • 5. How much responsibility were you given during your placement?
  • Allowed to manage own projects and get involved in as much as I wanted to


  • 6. To what extent did/will the skills you developed, and training you received, assist you in your degree studies and beyond?
  • Excel skills greatly improved, as well as analytical and communication


    The Company

  • 7. What was the general atmosphere in your office?
  • Fun place to work for, busy but very nice team


  • 8. How well organised was the overall work placement or internship set up?
  • Clear monthly goals and targets


  • 9. In terms of personal training and development, to what extent did the company or firm invest in you?
  • A lot of on the job learning, not so much training courses which would have been useful


  • 10. What were the perks on your work placement?
  • Flexi Time

    Subsidised Canteen

    Sports and Social Club

    Company Car

    Subsidised/Company Gym

    National Travel

    International Travel

    Financial Bonus

    Company Parties/Events

    Staff Sales/Staff Shop

    Above 25 days holiday

    Working from home

    Healthcare from home


    Travel loan


  • 11. How appealing are future employment prospects within the organisation?
  • No graduate scheme which is a shame


    The Culture

  • 12. Was there a good social scene amongst any fellow placement students/colleagues?
  • Placement students tend to live and socialise together - around 10 placement students this year


  • 13. What was the cost of living and socialising in the area you worked in?
  • Expensive to live in london, but to be expected. Rent wasn't too bad, but you end up spending a lot of money on the tube.


  • 14. What was the Nightlife like in the area you worked?
  • A few nice, local pubs, but there isn't much in East Finchley. Would recommend living somewhere like Angel or somewhere else on the Northern line.


  • 15. Were there many opportunities to get involved in activities outside of work?
  • Dependant on how much you want to get involved with


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Placement Year (10 Months+)

Business Analytics

2nd June 2011

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