CRM Communications Assistant at BMW Group

Top Employer
Placement Year (10 Months+)
Bracknell South East
Review Date
£14,000 - £15,999
Advertising Automotive Internet/e-Commerce/New Media Marketing

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BMW Group is a Top Employer


The Role



The Role

1. To what extent did you enjoy your work placement or internship?

I throughly enjoyed working at BMW. It wasn't long into the placement where I felt I was doing a real job and having an impact within my team and on the business. There are so many opportunities to gain experience and develop your skills and get heavily involved in the company. The placement surpassed my expectations and I have gained invaluable skills and business experience but also had a lot of fun and met some great people.


2. To what extent did you feel valued by your colleagues?

Everyone is really easy to work with and the majority of people truly value the work placement students put in. You are not segregated for being a student but treated as one of the team.


3. To what extent were you given support and guidance by management/your supervisor(s)?

There was always help and advice available if needed. I had quarterly reviews where objectives were set and discussed. My manager advised not only on my projects and challenges with my work but also on overall performance and personal development.


4. How busy were you on a daily basis?

My team was recruiting for a new position and there was therefore more work than normal for my team. Personally, I enjoy the pressure and high work load however there was always a lot to do.


5. How much responsibility were you given during your placement?

I underestimated how much responsibility I would be given. My role crossed over many departments and therefore had a direct impact on others. I managed key projects independently and was responsible for many national campaigns.


6. To what extent did/will the skills you developed, and training you received, assist you in your degree studies and beyond?

I believe what I learnt over the placement year has been and will be more valuable than what I have learnt during my university studies.
In relation to my final year; my placement has provided a context to which I can apply theory and I have real life/business experiences to use. Further than this; the soft skills I have learnt and developed are all transferable and will therefore definitely assist in my future career.


The Organisation

7. What was the general atmosphere in your office?

Everyone was really friendly and happy to help. Naturally there are times when people are stressed but generally everyone was relaxed and enjoyed being there which was reflected in the atmosphere. There were some days where it was particularly quiet but most days there are lots of people in the office.


8. How well organised was the overall work placement or internship set up?

The recruitment process wasn't too clear and there could have been more/better communication to the placement students prior to starting. Once there; the majority of the teams are used to having students and there is a clear position for them within the team.


9. In terms of personal training and development, to what extent did the company or firm invest in you?

Initially, placement students go through a (one day) training academy. Beyond this; there are opportunities to go to further training and development courses. None if these were compulsory but they were reasonably regular and easy to sign up for.


10. What were the perks on your work placement?

  • Subsidised Canteen
  • Sports and Social Club
  • National Travel
  • Company Parties/Events
  • Above 25 days holiday

11. How appealing are future employment prospects within the organisation?

BMW is a fantastic brand and the results of my work have been very rewarding. The company has many benefits and opportunities which are appealing.



12. Was there a good social scene amongst any fellow placement students/colleagues?

Groups of students lived together for the year and most of the students socialised together in the evenings and weekends. There were also occasions where work colleagues also met. We would often have meals/drinks for people's birthdays.


13. What was the cost of living and socialising in the area you worked in?

Being close to London has an influence on prices in the area. For socialising; there are different options depending on your budget.


14. What was the Nightlife like in the area you worked?

I didn't experience any night life in the town where the offices were but the nightlife where I lived was good. I was also close to London which was a bonus.


15. Were there many opportunities to get involved in activities outside of work?

There are a couple of sports clubs which meet/train after work but not a huge variety.