Press and Public Affairs Assistant at Toyota GB

Placement Year (10 Months+)
Surrey, Epsom South East
Review Date
£16,000 - £17,999
Internet/e-Commerce/New Media Journalism Media Public Relations

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The Role



The Role

Role Description

- Accurately answering questions from the media on company activities and products.

- Updating product information, data tables and sales figures on the media website

- Co-ordinate booking and ordering of product photography to support press releases, press website and press office stock.

- Checking published product data.

- Writing basis product press releases.

- Assisting Manager to monitor external media evaluation.

- Assisting Manager with new product launches, including preparation of press material, photography, media invitations and attendance.

-Marshalling of national and regional web cutting services for distribution.

-Production of specification sheets for test vehicles loaned to Press dept.

1. To what extent did you enjoy your work placement or internship?

I thoroughly enjoyed every aspect of my placement. Meeting new friends, gaining experience in my chosen field and knowing the industry I would like to peruse a career in.


2. To what extent did you feel valued by your colleagues?

I was made to feel like a valued member of the team, rather than 'just the placement student.'


3. To what extent were you given support and guidance by management/your supervisor(s)?

Throughout my placement year I gained support and guidance on every aspect of my job role.
Training on excel, A3 documents alongside daily routines such as the organisation of product launches and events.


4. How busy were you on a daily basis?

Some days I was rushed off my feet, but that is the nature of the job. Every day was different, which is what I enjoyed the most. It meant the day went quick and it helped me feel part of the team, as we would all work together to meet deadlines.


5. How much responsibility were you given during your placement?

While on placement I was given a wide range of different responsibilities, some of these included organising international launches and events. Dealing with National, Regional and Local journalists; and helping to assist in the creation of a new Media Site.


6. To what extent did/will the skills you developed, and training you received, assist you in your degree studies and beyond?

Transferable skills developed while on placement will put me in good stead when returning to university and future career paths. Skills such as dealing with media enquires I can take into the work place. Organisational skills developed while on placement will be transferred when heading back to university, helping me to manage my reading time more efficiently.


The Organisation

7. What was the general atmosphere in your office?

Within my department the usual atmosphere was relaxed, very welcoming, engaging in activity all the time. Jokes and laughter shared on a daily basis, however as we were all such a tight knitted family the work flow never stopped as we all had individuals deadline to meet.


8. How well organised was the overall work placement or internship set up?

My placement year was incredibly well organised. Toyota (GB) PLC have been running the scheme for roughly 10 years.


9. In terms of personal training and development, to what extent did the company or firm invest in you?

I participated in several training courses while on placement ranging from, health and safety, to excel, and A3 document training.


10. What were the perks on your work placement?

  • Subsidised Canteen
  • Sports and Social Club
  • Company Car
  • Subsidised/Company Gym
  • Financial Bonus
  • Company Parties/Events

11. How appealing are future employment prospects within the organisation?

I would really like to go back to Toyota as a graduate. After my placement year I know the motor industry is where I would like to peruse my future career. While working at Toyota I came to understanding the core principles and values, which I feel represent my current work ethic.



12. Was there a good social scene amongst any fellow placement students/colleagues?

Sports and Social events happen every so often throughout the year, these were always a great opportunity to get to know other colleagues which weren't necessarily students. As 'Students' we also used to spend our lunch times organising nights out for the coming weekend.


13. What was the cost of living and socialising in the area you worked in?

Toyota (GB) PLC is based in Epsom, Surrey. Epsom/Surrey is a fairly expensive place to live as it is such a nice area, however students often live together and rent, so this helps to cut down prices. As Epsom is a central location, it is easy to live a little further a field and find somewhere a little cheaper.


14. What was the Nightlife like in the area you worked?

As the students lived quite central to Head Office (Epsom) we either went out in Epsom or Sutton. Sometimes after pay day if we were feeling particularly adventurous we would organise a night out in London.


15. Were there many opportunities to get involved in activities outside of work?

There were several out of work opportunities to get involved with - sports teams and clubs, charity fund raisers and events.