Marketing Internship (Everyday Banking) Review

by Lloyds Banking Group

Rating

4.9/5
  • Skills
    4.8
  • Responsibilities
    5.0
  • Support & Guidance
    5.0
  • Culture
    4.8
  • Your Impressions
    5.0

    Overview

  • 1. Please give an overview of your role and what this involves on a day-to-day basis.
  • Working in the Everyday Banking Team, I would work in AGILE and SPRINT methods to deliver on key projects for the internship. This included a content gap analysis for missing website content across all 3 Lloyds branded banks ( Lloyds Bank, Halifax and Bank of Scotland). I also worked on a competitor research project detailing services other companies offer that Lloyds could focus on relating to Fin-techs, Post-Covid support and online banking services. I would also work on the monthly creation of pay-day emails, helping to support and educate customers on ways to save and reduce debt when they receive their pay-check, working alongside external agencies to make sure the emails drafted were up to the appropriate standards and mailed to the correct people.


    Skills

  • 2. Have you learnt any new skills, or developed your existing skills?
  • Absolutely. I've learnt about the use of agencies and publicists in the marketing field and the distribution of work between agencies and in-house teams. I've also learnt how to deal with agencies who do not adhere to the relevant guidelines set by Lloyds Banking. Conducting the content gap analysis and gaining insights into the high degree of market research and segmentation of customers helped me to deepen my marketing acumen in ways I had not anticipated before. I've also learnt a lot about Fin-techs and the way start-ups are impacting the financial services industry.


  • How would you rate the training provided during your experience?
  • 5/5

  • How would you rate your development of industry-specific skills during the experience?
  • 4/5

  • How would you rate your development of personal / soft skills during the experience?
  • 5/5

  • Please rate how these skills have helped you in your career development
  • 5/5

    Responsibilities

  • 3. Were you given much responsibility during your placement / internship?
  • All the tasks given were independent with final approvals given by managers after proofing, line managers were not controlling and gave me full support and flexibility.


  • Please rate how meaningful the work you were doing was
  • 5/5

    Support & Guidance

  • 4. How much support and guidance did you receive during your placement / internship?
  • I was fully supported throughout, and never felt scared about communicating if I was struggling with work at all.


  • How would you rate the support and guidance from your line manager?
  • 5/5

  • How would you rate the support and guidance from the wider team?
  • 5/5

    Culture

  • 5. What was the company culture and general atmosphere like?
  • Incredibly open, friendly and communicative with no worries about speaking to any of the senior managers throughout.


  • How would you rate the inclusiveness of the culture?
  • 5/5

  • How would you rate the social opportunities?
  • 4/5

  • How would you rate the diversity initiatives?
  • 5/5

  • How would you rate the charity, sustainability and corporate social responsibility (CSR) initiatives?
  • 5/5

    Your Impressions

  • 6. To what extent did you enjoy your placement / internship?
  • I defintely did and would highly recommend this internship to anyone that can apply to it


  • Please rate your level of enjoyment on your placement / internship
  • 5/5

  • Please rate how your experience met your expectations
  • 5/5

  • Please rate the future employment prospects at Lloyds Banking Group
  • 5/5

  • 7. Would you recommend Lloyds Banking Group to a friend?
  • Yes


  • 8. What advice would you give to others applying to Lloyds Banking Group
  • Make sure to network with colleagues and ask as many questions as possible!


    Report this review

Details

Internship (1 Month+)

Retail Banking, Marketing, Market Research

South West

August 2021


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