Digital Marketing Intern

by Pernod Ricard UK

Best Student Employer


  • The Role
  • The Company
  • The Culture

    The Role

  • 1. To what extent did you enjoy your work placement or internship?
  • Placement at Pernod Ricard was everything I wanted and more, the culture and work streams of the organisation are amazing. I was fortunate enough to work with the in house creative studio, the digital team and wider brand teams increasing my exposure to the category and FMCG companies as a whole.


  • 2. To what extent did you feel valued by your colleagues?
  • Everyone who I met and worked with at PRUK really helped me settle into a new environment, I got a lot of support and felt part of the team and valued very quickly.


  • 3. To what extent were you given support and guidance by management/your supervisor(s)?
  • Good support in terms of day to day activities, a lot of help if needed and despite feeling I might be asking bad questions I felt comfortable to do so to make sure I was well informed. The only place to improve is the training sessions, we get a lot of training sessions early on in placement but then interns are not priority for more bespoke sessions. Appreciate there is high demand for the sessions but would be good to facilitate interns.


  • 4. How busy were you on a daily basis?
  • I had a good balance of ongoing projects that I would deliver regularly to managers and brand teams but also working with the Studio meant I was taking on projects that needed to be turned around in a few hours or could take months to be finalised. Working in the FMCG category I was more often too busy than bored, you do have times where you're in the office earlier and leaving later to get through the workload.


  • 5. How much responsibility were you given during your placement?
  • A lot, particularly towards the end of my placement I was working alongside the brand marketing intern to help run and deliver campaigns across social media. Throughout my placement I was working with the Studio and my manager encouraged me to set KPI's of managing larger projects and campaigns. However I think it would be better if you can get onboard with the brand campaigns earlier on in placement and be a part of those campaigns from the very start. Sometimes I was just getting pulled in to help out, which is great and I was always happy to do so but to gain better understanding and knowledge it would be good to experience the whole process.


  • 6. To what extent did/will the skills you developed, and training you received, assist you in your degree studies and beyond?
  • I developed a lot of skills through on the job and classroom training. I discovered and have become competent using processes and systems that I had never even heard of before starting. I've a better understanding of the market and category, and developed a keen interest in Pernod Ricard's brands. I certainly feel I am at an advantage after working at Pernod moving into my final year of study and then going into work following that.


    The Company

  • 7. What was the general atmosphere in your office?
  • Office environment is the perfect mix of fun and work. They have a bar in the office and it gets used through masterclasses and tastings but there is also plenty of places to take yourself off if you have work to do and don't want to be distracted.


  • 8. How well organised was the overall work placement or internship set up?
  • A very good HR department everything is sorted and inductions to introduce you to wider teams, the brands and ways of working are all in your calendar for you.


  • 9. In terms of personal training and development, to what extent did the company or firm invest in you?
  • We had so many great training sessions early on in the placement but felt they kind of held back on booking interns on a few sessions later on, something which HR has acknowledged and is taking into consideration. In terms of time and effort spent on interns from my manager and team they invested a lot with me.


  • 10. What were the perks on your work placement?
  • Flexi Time

    Sports and Social Club

    Subsidised/Company Gym

    Financial Bonus

    Company Parties/Events

    Staff Sales/Staff Shop

    Working from home


  • 11. How appealing are future employment prospects within the organisation?
  • They don't have a grad scheme but I would be happy to reapply and think that I have made some great connections who would give me an opportunity if a role suited me.


    The Culture

  • 12. Was there a good social scene amongst any fellow placement students/colleagues?
  • In total there was around 10 interns all were amazing and we had some great nights out. Then we had a lot of great nights out with the company doing cocktail classes and meals / drinks after team meetings in London. You will do well to find a company with a better social scene.


  • 13. What was the cost of living and socialising in the area you worked in?
  • Quite expensive going from Student union bars to drinking in Chiswick and I know the accommodation isn't cheap either but that's going to be the case anywhere in London. But we never 'couldn't afford' a night out.


  • 14. What was the Nightlife like in the area you worked?
  • A good few bars but was always better to jump on the district line and you can be anywhere in London in half an hour.


  • 15. Were there many opportunities to get involved in activities outside of work?
  • There are initiatives like Responsib'all day which sadly was cancelled this summer. I wanted to take part in PRUKStar which is helping the field sales team merchandising in stores around the country but it was over subscribed so had to miss out. Good for sports played football on Wednesdays after work which is good for getting to know people.


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Placement Year (10 Months+)

Central London and City

June 2020

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