Campus Brand Manager at Danone

Insight / Vacation Scheme (< 4 Weeks)
Lancaster North West
Review Date


About You
The Organisation
Everything Else


About You

1. To what extent did you enjoy the insight?

The insight was generally interesting and educational. The most exciting part was when we received the personal profile which was very detailed and worth reflecting on it. People were very nice and all CBMs had the possibility to talk with current employees in order to understand the way they work at Danone.


2. To what extent did you feel valued during your time at the company or firm?

The personal profile that the staff gave us during the second day made me feel extremely valued by the company because they considered us as individuals with strenghts and weaknesses. Also, the fact that all expenses during the Insight Week will be covered shows that we play an important role for the company.


3. How much guidance/support did you receive during the insight?

The staff used powerpoint slides to explain us what they expect from us and what we need to do throughtout the academic year. The staff was open to different kind of ideas in order to promote the brand. They also invited previous CBMs to tell us their experience, just to give us an idea.


4. To what extent did/will the skills you developed, and information you received, assist you in your degree studies and beyond?

The knowledge and the experiences that I gained during the insight week will provide me greater chance to be recruited for the graduate scheme or for any other vacancy at Danone. The role as a Campus Brand Manager will also represent a significant experience worth including in my CV for future job applications.


The Organisation

5. How well structured was the insight?

The insight was quite well structured. We received the plan via email a few days before so that we can have an idea about what we will be doing. We had 5-7 hours at the office and it wasn’t stressful because we had breaks. The most important events were arranged in the morning. Some of the sessions ended earlier than expected.


6. How was the general atmosphere during your insight?

We were immersed in a relaxing atmosphere where people showed enthusiasm about their own ideas and those of others. The nice staff managed to make us feel at ease from the first day. The park surrounding the building and the great view that we could see from the office also contributed to create the pleasant atmosphere.


7. In terms of personal training and development, to what extent did the company or firm invest in you?

The purpose of the insight was to inform us about what we have to do as CBMs and about the possibilities that we can have after we graduate. I personally did not develop any particular skills but rather gained a wider knowledge of the company.


8. To what extent did the insight help you to understand what it would be like to have a full time role with the company or firm?

We had the possibility to speak to current employees about their full time roles and ask them questions about their day-to-day work life. It helped me a lot to understand how I would be like as a graduate at Danone. It has also been a pleasure to hear how much they enjoy working at Danone.


9. How much did the insight help you in understanding the company culture?

I suppose all CBMs had a quite good understanding of the company culture bedore coming to the event. However, during the insight we could also explore the working environment and the way they interact with each other, which cannot be seen simply by searching on the company website.These gave me a more complete view of the company.


10. How valuable was the content in helping you to decide on your future career path?

The insight has motivated me even more to work in a FMCG company. I realised how much the company culture suits me and would definitely take the opportunity to apply for their graduate scheme.


Other Information

11. Were you paid or reimbursed adequately for this experience?

The insight Week is about three days and all expenses including accommodation, food and transport will be reimbursed. Although we did not get paid, we received Lifestyle vouchers for coming to the event.

12. Were there opportunities for networking and meeting other employees of the company or firm?

Meeting other employees has been one of the most interesting part of the insight. Different groups of them had to present us different brands of the company and after that we could freely ask them questions about what they are passionate about while working at Danone. Most of them were doing a placement or a graduate scheme therefore they could give us valuable advices on our future career at Danone.


13. How were the networking/ social event opportunities?

There were quite a few social opportunities, especially for those staying at the hotel provided by the company. We could have dinner out together every day so that we can know each other better. Unfortunately, those living in London had to leave earlier but we still managed to have a drink together near the office.


14. Did you find out about activities that employees can get involved in outside of work?

Current employees speaking about the benefits of working at Danone has been extremely useful for me in terms of deciding whether the company suits or not. They told us about volunteering experiences abroad, social activities that can improve their ability to work in a team and also mentioned some massage opportunities, which quite impressed me.


15. Would you recommend this insight to a friend?

I would highly recommend this insight at Danone to a friend because it can represent a good start for a career. I had a really great time and now I am ready to put my Brand Manager ideas into practice.