Digital Marketing Intern at L'Oreal

Top Employer
Internship (1-4 Months)
London Central London and City
Review Date
£18,000 - £19,999
Consumer Products/FMCG Market Research Marketing

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L'Oreal is a Top Employer


The Role



The Role

Role Description

Supporting Brand SEO performance.
Developing monthly live-chat social reporting in tandem with Customer Care to create category level reporting.
Improving relationship and communication with external agencies relating to social moderation.
Working with marketing to complete annual competition calendar with OBMs and providing assets to agencies.
Reviewing a Paid Media project to develop insights on effective promotion.
Increasing Data Enrichment.
Understanding brand values and working in link with the "We are All Worth it" campaign and the Prince's Trust partnership.

1. To what extent did you enjoy your work placement or internship?

The Internship was extremely enjoyable due to engaging in a multitude of work projects at a fast pace.


2. To what extent did you feel valued by your colleagues?

The work culture is extremely friendly and vibrant, however due to the fast paced nature of a CPD sector sometimes a few people could be a little short. No matter positions the majority of people are willing to support and engage with interns which really adds value as you can learn from a host of people in different sectors.


3. To what extent were you given support and guidance by management/your supervisor(s)?

My manager was extremely supportive. They put in sessions to teach me about areas of the sector, explaining in detail why we do the work and what impact the role has. I feel like I have learned so much more about this sector due to my managers guidance. They also provided great feedback at my review sessions, with a positive focus so I knew what I was succeeding in and also had new objectives to meet. They also went beyond just telling me about the job and provided exceptional guidance e.g. they reviewed my CV with me and even held a meeting with me to discuss career plans and my ideas for the future in terms of studying and working. They also would answer any and all questions I had regarding tasks and clarified details to help me achieve my work tasks.


4. How busy were you on a daily basis?

As a summer intern you are engaged more in short term projects, this means there isn't always a constant flow of work or long term projects to work on. Most of the time I had several tasks to do which was a great balance, however on occasion there were a few days where I had finished major tasks and had limited work to do. This though should be expected in all areas of work, there are busy days and quiet days depending where you work.


5. How much responsibility were you given during your placement?

Due to the nature of a summer internship with short term projects, responsibility was not always viable, but my manager always trusted me to achieve my work.


6. To what extent did/will the skills you developed, and training you received, assist you in your degree studies and beyond?

The work will indirectly aid my studies (as I do not study business or marketing), as I have direct first hand experience in a fast paced work environment. This should aid my skills of working under pressure and also analyzing data. Beyond my studies working in CPD in a global FMCG will be invaluable business experience that will aid my application to a host of roles in different sectors as this internship has educated me in how a corporate environment works internally and I have had a glimpse into how a global business interacts with subsidiaries across the globe.


The Organisation

7. What was the general atmosphere in your office?

Generally very lively with people engaging in a host of activities, meetings and discussions. There was always something important going on. There was also an air of seriousness, the fast moving sector meant that often there wasn't much time to be wasted for the people working in different sectors. Therefore there was often a sense of purpose to the work.


8. How well organised was the overall work placement or internship set up?

There were a good number of inductions and training sessions spread through the internship. HR also clearly communicated with us through our time here.


9. In terms of personal training and development, to what extent did the company or firm invest in you?

Several types of training including aspects of: legal training, good practice, competition law and data protection insights etc. They aided us in understanding not just our roles but also the bigger picture of the company. Therefore after our time here we have a greater understanding of business practices that can be transferable to a host of other sectors and jobs.


10. What were the perks on your work placement?

  • Subsidised Canteen
  • International Travel
  • Company Parties/Events
  • Staff Sales/Staff Shop

11. How appealing are future employment prospects within the organisation?

There is a brilliant graduate scheme / management trainee scheme - and only interns are recruited onto it (with only a few exceptions I believe). So for starting a career here the internship is the best place to start. From looking at other people's careers here there is a culture of achievement being rewarded with promotion and so many people here have progressed up through the business going from sector to sector building a diverse and concentrated set of skills.



12. Was there a good social scene amongst any fellow placement students/colleagues?

There was an intern socials every 2 weeks at a bar were held, with the committee currently planning a more diverse set of events for those here through the year placement. Also every Friday through the summer after work many people would go to a local beer garden and so we could meet many other colleges and socialize.
The canteen was also very lively and meeting people for lunch and joining people was always well received.
The company has a strong 'coffee culture' and so formal and informal networking and socializing was always possible.


13. What was the cost of living and socialising in the area you worked in?

I commuted from where my parents lived - this was a seasonal train ticket. Price weekly was circa £70 and for a full month the train ticket was £360


14. What was the Nightlife like in the area you worked?

As the area is London there really is no end to the opportunities of where you'd like to go or do. There are so many clubs but beyond that there are a plethora of social options.


15. Were there many opportunities to get involved in activities outside of work?

L'Oreal gives employees the opportunity to engage in a host of activities, I had the chance to go to a Princes Trust event and I know colleges who volunteer for various organizations. I can't confirm how much out of work work interns can do however.