Customer Insight and Divisional Analyst at Audi

Top Employer
Placement Year (10 Months+)
Watford Greater London
Review Date
£16,000 - £17,999
Accountancy Administration/Secretarial Auditing/Tax Automotive Business Analytics Business Intelligence Customer Service Financial Management Human Resources

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The Role



The Role

Role Description

As a Divisional Analyst, you will be responsible for the
insight, analytics and action plans that drive sustained
improvements in the market areas’ development.
As a Customer Insight Analyst, you will have
responsibility for the insight, analytics and action
plans that drive sustained improvements in customer
quality and sustained profitability.

1. To what extent did you enjoy your work placement or internship?

Thoroughly enjoyed my time.


2. To what extent did you feel valued by your colleagues?

As the months went by I felt more and more a part of the dealership family. With staff turnover in the company being so common, by the end of my year I felt like one of the 'oldies'.


3. To what extent were you given support and guidance by management/your supervisor(s)?

Any support &/or guidance that I needed/ wanted I just had to ask for and I received what I needed. I attended various different training courses which were relevant to my job role, making myself more able to do my job and expand my work into other areas of the business.


4. How busy were you on a daily basis?

It was up to myself to keep busy. As this was a completely new job role in the company and a first for undergraduates to be working in the network, there was no 'shoes to fill' or direct activities to carry out. It therefore took time to develop a job role using initiative that's work suited my ability and was of interest to the business. I now have set tasks to carry out on different timely basis, with time in between being filled by various other work throughout the dealership.


5. How much responsibility were you given during your placement?

I would say about the right amount of responsibility, definitely enough to be heard and valued, but not too much to the point where people didn't take me seriously or think "what do you know?". The reports and data I produce are important and can be of big influence in decision making across the business, however I don't deliver the message directly, that's where management take over.


6. To what extent did/will the skills you developed, and training you received, assist you in your degree studies and beyond?

My placement has undoubtedly made myself more confident, more able to tackle tasks and definitely more ready to take on my final year & give it my best shot. The training I received was tailored to the business & the brand, however lots of the skills I have developed are adaptable and of value in any area of business in any industry.


The Organisation

7. What was the general atmosphere in your office?

The general atmosphere was friendly and professional. Although of course the atmosphere may vary between departments and depending on the time of month. For example, the end of month can naturally be more stressful, not to say that people are less friendly during this period.


8. How well organised was the overall work placement or internship set up?

For my experience, it seemed very thought out and organised. The recruitment process from start to finish was clearly structured and communicated in a timely manner. I was expected on my start date, and started a 2 week shadowing introduction around the business. This gave me a valuable insight into the various aspects of the dealership, as well as being a good opportunity to get to know colleagues. I then went to head office for a week on a undergrad-tailored course where I gained a good understanding of the brand & my role.


9. In terms of personal training and development, to what extent did the company or firm invest in you?

In my opinion, quite heavily. I went to head office in Milton Keynes 4 times for training courses, each of which were all expenses paid. As well as this, due to good performance from myself, I was gifted the opportunity to go to Germany for central launch training for new models within the brand. This was honestly one of the most enjoyable times due to being so interested in the automotive industry.


10. What were the perks on your work placement?

  • Subsidised/Company Gym
  • Company Parties/Events
  • Staff Sales/Staff Shop

11. How appealing are future employment prospects within the organisation?

Within the dealership itself, there is very limited options. However within the wider organisation and within the brand, there are various opportunities.



12. Was there a good social scene amongst any fellow placement students/colleagues?

Here and there, generally if someone was leaving or for someones birthday we would go out for a meal & drinks which was always enjoyable to get to know colleagues outside of the work atmosphere.


13. What was the cost of living and socialising in the area you worked in?

I worked in Watford, however commuted from Hatfield. I lived, and still do live in a shared student house which is as expensive as you'd expect. Socialising wise, you could make that as cheap or expensive as you'd like.


14. What was the Nightlife like in the area you worked?



15. Were there many opportunities to get involved in activities outside of work?

Yes, there were various opportunities from activities like tough-mudder or football matches weekly within the dealership..