My Responsibilities Include:
• Assisting in the day-to-day delivery of the overall UK Marketing Plan.
• Day-to-day support of the company CRM database system, ensuring it is accurately maintained. with the latest customer, partner and prospect data, uploading new contacts, and reporting on campaign ROI.
• Supporting the delivery of a range of direct marketing and event-based projects, including:
- Direct and e-marketing campaigns, that includes market research, content creation, helping to compile target lists and managing campaign follow up.
- Support on social media strategy including content creation and measurement of success again pre-defined KPIs (Twitter, Facebook and LinkedIn).
- End-user events and seminars, industry trade shows and channel exhibitions. Handling event logistics, venue sourcing, delegate registration and event follow up.
• Reporting on relevant marketing areas, including invoice tracking and expenditure of budget.
• General marketing administration duties, including competitor and market trend research, collateral printing, and speaking to external third party suppliers.
• Deliver reporting and analysis of the campaigns and projects during and after campaigns to ensure that marketing is focused on providing strong returns.
I have thoroughly enjoyed my placement here at Egress. With a fun, relaxed and welcoming culture, everyday was a challenging but enjoyable experience.
By being apart of the marketing team, I was exposed to a variety of areas such as internal and external events, email marketing comms and PR. I also was continuously offered opportunities to develop my skills in a number of personal projects such as managing Egress' social media platforms and writing press releases.
Egress have such a welcoming culture that everyday I have felt like a permanent employee of the company. This is due to the numerous tasks I am responsible for and the relaxed nature of Egress, where communication is easy with all levels of staff within the business including the founders.
The Egress Marketing is made up of UK direct, channel, design, product and digital marketing. Although I work within the UK direct marketing team, I was provided with support by the whole team when working on projects. The team is also easily approachable and thoughtful when asking for advice/guidance, allowing me to build strong working relationships with the whole team.
Most importantly my manager would arrange weekly catch ups to check and update my workload, and would immediately respond to any queries I had throughout my working days - providing me with on-going support throughout my placement.
On a daily basis, I was given a variety of tasks to do that made me feel like an important member of the Marketing team. This included running the Egress social media pages - finding relevant articles to share as well as marketing resources. I also was in charge of writing a number of short customer testimonials for the website, sending out e-marketing campaigns, providing support and CRM management of webinars and regularly managing merchandise stock for events and sale meetings.
During my year here at Egress, I have been given a number of responsibilities such as supporting the running and logistics of four internal and external corporate events, running all of Egress' social media pages, written a number of press releases on award nominations and customer testimonials, as well as being the editor of our company Internal Newsletter. These responsibilities have given me exposure to all areas within Marketing and have helped me to develop the skills I need to progress in this career in the future.
The skills I have gained and developed throughout my year at Egress have helped me progress my PR and email marketing writing skills, event management and planning, as well as putting my university modules I have studied into context. Furthermore by receiving relevant and resourceful training, I can use these skills to progress with my career in not only marketing but other business roles.
The atmosphere within Egress was warm, welcoming and collaborative. Each member of staff was extremely easy to approach and was happy to help with any task/query when asked.
The working environment was also incredibly supportive as Egress created a new 'Shoutout' chat room, where members of staff could congratulate anyone who they thought deserved their efforts to be recognised.
My placement here at Egress was very well organised. From my very first day here, I have been provided with daily support on projects and tasks, and have been given endless opportunities to further my knowledge and experience within the business environment. As I continue to progress, I have been given a number of opportunities to create and drive my own ideas and projects that has allowed me to explore in depth all areas within Marketing.
By being a placement student, I thought I'd be restricted on personal training resources due to only being apart of the company for a year. However this was not the case for Egress, on a number of occasions I have been involved in training of new marketing automation resources, as well as product marketing and PR writing sessions to improve my PR writing skills throughout the year.
I have also been given the opportunity to attend marketing events such as Marketing Live, where I was able to sit on a variety of interesting talks to further develop my knowledge and understanding of Marketing.
With the marketing department continuing to grow, future employment prospects within Egress are extremely appealing and I'm looking forward to seeing Egress continue to grow and the opportunities it can offer.
The social scene amongst Egress is very fun and appealing! As Egress is a very 'young' company with most staff in their 20's, you can expect not only planned monthly socials for all staff but spontaneous Friday nights out or birthday celebrations continuously organised by employees.
Egress also offer dress down Friday, beers O’clock on a Friday afternoon and charity events such as bake off's that make the social scene fun for all!
As I was living at home outside of the London area, the cost of living and socialising within distance of the office did not apply to me. However a number of employees who work for Egress live around the area, and find the cost of living slightly cheaper than central London as the office is located in Zone 2. Although as its London, do expect the cost of living to be higher than normal.
Working in London has many perks, and one of them is definitely the nightlife. Although the office is in Queen's Park, central London is only a short tube journey away and offers a variety of clubs and unique bars to visit (although it is definitely more pricey than University nightlife!).
Egress provides many opportunities to get involved in activities outside of work. This includes 5 a side football, Global Corporate Challenge and badminton. Egress also provide all staff with monthly socials that are organised and paid for by the execs. They are also a great way of getting to know all members of staff in the office and have included events such as comedy nights, quiz nights, bingo, bowling and sports days.