Digital Marketing Industrial Placement

by L'Oreal

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Job Details

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Deadline: 31st January 2018
Salary: £20,000
Length: Placement (10 Months+)
Roles: Business Management, Marketing
Location: London

About L’Oréal

With 34 world-famous brands selling in 140 countries, it’s easy to see why L’Oréal are the world’s No. 1 cosmetics group. Even our brands are household names in their own right. From Ralph Lauren to Diesel; Maybelline to Urban Decay, if there’s a name you love in cosmetics, there’s a good chance it’s ours. That’s because we have the best talent in the business, constantly working to invent and revolutionise the industry.

We believe every day is a new day to explore and start new adventures, and that’s reflected in the talent we recruit for our industrial placements and spring insights. You’ll be inventive and passionate; driven and talented. And we’ll help you do great things with that talent, challenging you to push yourself and hone your skills. Wherever you are and whatever you do, you’ll work on real projects for global brands, and make a palpable impact on our international success story.

Digital Marketing Industrial Placement

As a pioneer in Digital Marketing, L’Oréal is the place to learn how it’s really done! As digital becomes ever more important in all aspects of life, the skills you learn on this placement will be a valuable asset in the modern job market.

As a Digital Marketing Intern you can use your skills to help market our products and engage our audience. You’ll be writing content for social media and email, as well as managing creative campaigns to interact with our users and optimize our website for our consumer use. There’s no guaranteed formula for success - you’ll be trialing campaigns and assessing results to help guide our long-term vision.

Principle Accountabilities

Website Maintenance

  • Assist Marketing and Digital Manager in the management of brand website updates – Banners, content, brand hubs, and catalogue
  • Proof-read branded content and localisation kits provided by marketing to ensure agency information is provided
  • Website analytics and reporting

CRM

  • Work with marketing team to build brief for monthly newsletters and solus email campaigns
  • Brief CRM agencies
  • Collating and presenting monthly performance, including recommendations on improvements and testing
  • Manage CRM calendar, ensuring appropriate timings of broadcast

Social Media

  • Manage Social media campaigns, moderation and social listening
  • Social analytics and reporting
  • Competitor analysis and trend reporting

Search

  • Work with search agency to identify trends and content gaps and brief editorial content
  • Implementing SEO best practice
  • Reviewing adcopy and keyword recommendations and ensuring legal & scientific approval

E-Commerce

  • Work with sales and marketing team on brand eCommerce and eRetailer catalogue update
  • Assist in the development of eRetail brand shops and campaigns

Media

  • Work with media agency to support the delivery of marketing digital campaigns, including supplying of assets, links and reporting

Reporting

  • Regularly generate, analyse, interpret and communicate traffic against Key Performance Indicators (KPIs)
  • Competitor benchmark analysis and monitoring competitor campaigns
  • Research and create best practice presentations on new digital initiatives

About You

  • Creative, with an eye for web site design & usability
  • Demonstrate an ability to manage projects, focus on achieving objectives, adjust priorities, manage time and follow up on actions
  • A media/digital enthusiast who currently has their own active social profile on multiple platforms as well as a demonstrable interest in social media new and developments.

Please note that once you have submitted your application the Graduate Team will be reviewing it at the first available opportunity. However, in some instances you may be waiting a number of weeks to be hearing back from us due to other team constraints.

How to apply

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