Digital Marketing Customer Engagement Placement

by MSD

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Job Details

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Deadline: 19th November 2017
Salary: £18,000
Length: Placement (10 Months+)
Roles: Marketing
Location: East of England
City: Hoddesdon, Hertfordshire

About MSD

MSD is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where MSD has codified its 125-year legacy. MSD’s success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.
 
MSD is on a quest for cures and is committed to being the world’s premier, most research-intensive biopharmaceutical company. Today, we’re doubling down on this goal. MRL is a true scientific research facility of tomorrow, and will take MSD’s leading discovery capabilities and world-class small molecule and biologics R&D expertise to create breakthrough science that radically changes the way we approach serious diseases.

Digital Marketing Customer Engagement Placement

MSD is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where MSD has codified its 125-year legacy. MSD’s success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.
 
MSD’s Global Human Health (GHH) Division abides by a “patient first, profits later” ideology. Results-driven and ambitious, this team of individuals represents a functional balance between meeting company objectives and the needs of people around the world. The division is comprised of sales and marketing professionals who are passionate about their role in bringing MSD's prescription medicines, vaccines, and other medical products to our customers worldwide.
 
The Digital Customer Engagement and Operations team is a valued strategic and executional partner who supports the sales and marketing of all MSD products. We support market understanding of effective customer engagement to ensure a focus on emphasising the value of MSD products to our customers and, more importantly, patients through a number of different channels. We play a critical role in guiding business decisions and tactical planning.

The successful candidate will be a critical member of the customer engagement team for 12 months at our site in Hoddesdon, Hertfordshire. They will be instrumental in supporting digital channel and capability development that will help drive MSD's customer engagement transformation model. This provides a superb opportunity to learn about the dynamics of the pharmaceutical industry and the major competitor companies within, which will build a strong foundation for success in your future.

Key Objectives

  • Support MSD Connect (our online healthcare portal) and mobile communications as they play a critical role in our promotional and corporate strategies
  • Support the email channel which is an integral component of our go to market model and acquisition strategy
  • Support remote interactions through webcasting and virtual events, which is a rapidly developing mode of communication with our customers
  • Collaborate with multiple brand teams in the filming, directing and editing of videos in the in-house AV studio
  • Lead and support on new and current digital innovations within the company

Key Responsibilities

  • Support channel leads with training for employees:
    • Compilation of content for marketing teams
    • Review and support internal email training programs
    • Sales force roll-outs
    • Agency on-boarding
  • Create, develop and approve promotional assets for MSD Connect, email marketing and webcasts, using UX and UI principles
  • Maintain and update MSD Connect, including training guidance for marketers and others
  • Lead on team communications through monthly internal infographics
  • Complete user efficiency and compliance auditing
  • Manage the customer consent database and drive MSD’s head office email process
  • Support remote interactions by creating webcast registration microsites, executing on dry runs and attending live events for representative support
  • Explore multiple data sets / customer analytics and make recommendations / provide insights to the business
  • Film, edit and publish video content within the in-house AV Studio
  • Project manage new and current innovations within the channel lead team

Qualifications - Education and Experience

  • Working towards a minimum of a 2:1 degree in marketing / digital marketing based discipline
  • Entering your third or penultimate year of study, returning to your degree course at the end of the placement
  • Minimum B grade in Business studies A level desirable

Key Capabilities/Skills

  • Ability to communicate accurately both verbally and in writing
  • Strong understanding of marketing fundamentals
  • Strong organisation and project management skills
  • Team player, learning from and helping others overcome obstacles
  • Confident with a willingness to get involved
  • Strong sense of urgency, takes initiative to do things without being asked
  • Has a can do attitude, anticipates problems and proposes solutions, approaches work challenges creatively with fresh ideas
  • Listens and adapts to improve
  • A self-starter who can be relied upon to work without supervision

Next Steps

  • Stage 1 - Fill in our online application form and submit your CV
  • Stage 2 - If successful at stage 1, you will be required to take part in online testing
  • Stage 3 - If successful at stage 2, you will be invited to take part in a phone interview
  • Stage 4 - If successful at stage 3, you will be invited to MSD for an assessment centre (w/c 11th December 2017)

Successful applicants will have the opportunity to meet fellow students before commencing the placement and will partake in a handover period at the beginning of their placement with the current student.

If you think you possess the key skills above and are driven to meet the objectives we have set out, we look forward to receiving your application.

Your role at MSD is integral to helping the world meet new breakthroughs that affect generations to come, and we’re counting on your skills and inventiveness to help make meaningful contributions to global medical advancement. At MSD, we’re inventing for life.

How to apply

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