PR Assistant - Consumer

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About Panasonic

To work at Panasonic is to work at a thriving blue-chip company, having real corporate responsibility, where you will be treated as a vital member of the team. Rare opportunities will be given to you, giving you real insight into the rush of the business world. Panasonics culture is one where contribution and improvement ideas that would benefit the company are always welcomed.

Panasonic is a multinational fast-moving electronics company with thousands of employees worldwide that focuses on improving the everyday lives of customers through our products. Founded nearly 100 years ago, we are always moving forward to reflect society’s demands and so need forward thinking individuals that will bring personality and positivity to the roles advertised. With many different departments within the company, Panasonic can offer you many different opportunities to learn a diverse range of knowledge and skills not only in one given department or area, from VIERA TVs, Lumix Cameras and Home Appliances, to our Eco Solutions team.

PR Assistant - Consumer

The Panasonic PR department is responsible for developing, enhancing and managing the reputation of its consumer product range. This particular position lies within the Brand Communications department and covers the PR for a variety of consumer electronics – including TV, audio, imaging products, and home appliances.

Role Purpose:

To support the Brand Communications team in reporting and proactive PR work for the Consumer Group. This includes generating and reporting media coverage.

Outline of Duties:

A significant part of your role will include:

• Day-to-day liaison with journalists, supplying product information and images
• Handling requests, administration, delivery, tracking and collection of review products for trade/specialist/national media
• Analysing, logging and distributing PR coverage
• Assisting and supporting the PR team
• Liaising with product managers within the Marketing Team
• Organising and attending new product launches and events
• Researching, writing and distributing press releases (using media tools)
• Responding to copy calls and feature articles
• Handling day-to-day administration for product PR
• Responsible for managing the PR teams social media channels
• Arranging competitions to promote current/new products to targeted media
• Supporting campaigns
• Liaising with external PR agencies

Person Specification:

• Strong communication and organisational skills
• Good telephone manner
• Excellent writing skills
• Enthusiasm and a good team player
• Creativity and initiative
• PC literate, including Word and Excel
• Strong interest in social media

Company Benefits:

• Subsidised staff restaurant
• Discounted Panasonic products (after probationary period)
• Free parking
• 25 days holiday per annum
• Subsidised gym and sports hall on site

How to apply

Please send your CV with a Covering letter (with subject: PANA 010) to:
Trainee HR Administrator, Panasonic House, Willoughby Road, Bracknell, Berks, RG12 8FP.
Tel: 01344 853 075.

Or alternatively email them to: industrial.placement@panasonic.co.uk