B2B PR Assistant

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About Panasonic

To work at Panasonic is to work at a thriving blue-chip company, having real corporate responsibility, where you will be treated as a vital member of the team. Rare opportunities will be given to you, giving you real insight into the rush of the business world. Panasonics culture is one where contribution and improvement ideas that would benefit the company are always welcomed.

Panasonic is a multinational fast-moving electronics company with thousands of employees worldwide that focuses on improving the everyday lives of customers through our products. Founded nearly 100 years ago, we are always moving forward to reflect society’s demands and so need forward thinking individuals that will bring personality and positivity to the roles advertised. With many different departments within the company, Panasonic can offer you many different opportunities to learn a diverse range of knowledge and skills not only in one given department or area, from VIERA TVs, Lumix Cameras and Home Appliances, to our Eco Solutions team.

B2B PR Assistant

This role includes product marketing & PR support across the following product categories; Visual System Solutions professional displays and projectors, Professional Camera Solutions broadcast, surveillance and IMV and Communication Solutions. This role is within the Panasonic System Communications Company Europe (PSCEU) Communications Team.

Role Purpose:

To support the PSCEU European PR Manager with communications content development and distribution and monthly reporting of media coverage.

Outline of Duties:

• Developing content including press releases, case studies, media alerts and all other types of copy writing and communications content
• Organising press conferences, one-to-one editor meetings at trade shows and other events and taking an active role in monthly meetings
• Attend and support events in the UK and Europe
• Day-to-day communication with media, supplying information, growing relations, providing content and organising product samples for reviews
• Responsible for collating monthly coverage reports for both the UK and the rest of Europe
• Liaise with PR Agencies across Europe and participate in monthly PR reporting and planning calls
• Daily communication with product marketing and other internal contacts across the PSCEU organisation
• Assisting in planning and executing PR campaigns
• Handling day-to-day administration tasks within the press office

Person Specification:

Qualifications/experience:

• Degree relating to marketing communications and/or PR desired

Knowledge:

• Basic understanding of the role of PR within the function of brand and marketing communications essential

Skills and Abilities:

• Good communication and organisational skills essential
• Excellent writing skills essential
• PC literacy and intermediate to advanced knowledge of common business applications, including MS Word, Excel, PowerPoint are essential along with basic image manipulation

Personal Qualities:

• Enthusiastic team player with a good sense of humour
• Good initiative and ability to think creatively whilst having the capability to follow instructions
• Organised with good time management
• Flexible and adaptable

Company Benefits:

• Discounted Panasonic products
• Free parking on site
• 25 days holiday

How to apply

Please send your CV with a Covering letter (with subject – PANA 012) to:
HR Administrator, Panasonic House, Willoughby Road, Bracknell, Berkshire, RG12 8FP.
Tel: 01344 853 075.

Or alternatively email them with subject PANA 012 to: industrial.placement@panasonic.co.uk