Digital Marketing Assistant

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About Panasonic

To work at Panasonic is to work at a thriving blue-chip company, having real corporate responsibility, where you will be treated as a vital member of the team. Rare opportunities will be given to you, giving you real insight into the rush of the business world. Panasonics culture is one where contribution and improvement ideas that would benefit the company are always welcomed.

Panasonic is a multinational fast-moving electronics company with thousands of employees worldwide that focuses on improving the everyday lives of customers through our products. Founded nearly 100 years ago, we are always moving forward to reflect society’s demands and so need forward thinking individuals that will bring personality and positivity to the roles advertised. With many different departments within the company, Panasonic can offer you many different opportunities to learn a diverse range of knowledge and skills not only in one given department or area, from VIERA TVs, Lumix Cameras and Home Appliances, to our Eco Solutions team.

Digital Marketing Assistant

Our mission is twofold.

1. To run the day-to-day operations for Panasonic UK on all our web platforms for all our products and the Panasonic brand as a whole

2. To create ideas, explore new opportunities and drive innovation in marketing, with a focus on digital, for the whole consumer products division.

We’re a small team with big targets and an even bigger ambition. You’ll be an integral part of the team and will have the freedom to think of new ideas, improve existing platforms and marketing activities, be creative and run projects end to end.

It’s your chance to make a difference.

That’s great! I’m interested. Tell me more!

We work across all our products. So, you’ll be working on everything from cameras to TVs to microwaves to wireless speakers to beauty care products. If you like variety, you’ve come to the right place.

You’ll be exposed to all aspects of digital marketing from the website, to social media, to newsletters, to managing communities, to working with retailers and direct e-commerce.

And as we’re part of a wider Brand Communications team, you’ll also be working on broader brand based activities and projects with other disciplines like PR, advertising and events.

Ok. So what are my primary job responsibilities?

You’ll mainly be responsible for the below 6 aspects:

1. Digital Insights:

We do a number of activities across platforms. We need to know what’s working, what could be better and what we can improve next time to keep pushing the boundaries. To do this, we need to look at all our activities to analyse them.

This also extends to doing an Impact Report for every activity we do including charting sales and offline activities along with digital initiatives to get a comprehensive look to help the business.

You will work with the other members of the digital and brand communications team to work on the monthly insights across platforms and activities to identify key results that we will share with the rest of the business.

2. Panasonic Redemptions Platform:

We run promotions on our products throughout the year. These are in the form of cashbacks, gifts or extended warranties. Customers use the main promotions site to make their claims (promotions.panasonic.co.uk).

As the main contact point for this within the business you will deal with all product groups to make sure the promotions are easy for customers to understand, don’t clash with any other activity, check the legal terms and liaise with the agency to update the website accurately.
As part of this responsibility, as it is a source of data, you will also run surveys and work with the CRM manager to manage data and do more with it.

3. Customer Surveys:

Understanding our customers is a key part of the business. We use our CRM tool and Survey Gizmo Pro, to conduct a number of insightful surveys across categories. The success of this initiative over the last 12 months has resulted in an increasing demand for more consumer insight surveys.

You will manage this by working with internal product marketing teams and the brand comms team to identify what insight we are trying to find, finalising the right questions to do this, working with the agency to create the survey and then analysing the results.

This will also involve working with the CRM manager to create online data forms for LIVE events.

4. LUMIX Ambassador Programme:

For our cameras in the LUMIX range, we work with a number of talented, established and up-coming photographers to create content to be used across social media, website, PR and other marketing and advertising purposes.

You will be playing a key role in managing the relationship with these Ambassadors and recruiting new ones.

5. Maintenance and Improvement on The Ideas Kitchen:

For our range of small kitchen appliances, we have a dedicated website – theideaskitchen.co.uk.

You will play a key role in managing the website, working with the rest of the team to upload content, working with our SEO agency to carry out SEO activities for the site, add new functionalities and other marketing activities to increase the performance and success of the Ideas Kitchen platform.

6. Digital Team Activities:

Beyond this you will be expected to contribute to all other digital marketing initiatives. We are a creative team and we want ideas! Show me you can do it, and you will get the opportunity to work on it or lead it.

So, what are we looking for?

• We’re looking for someone who can take initiative and find solutions. You’ll have lots of responsibilities and we’re a small team. You’ll have all the support you need, so the onus is on you to make the best use of it. Show us you can do it, and we’ll let you take the lead on it.
• Ability to think critically and analyse activities to see what worked, what didn’t and what we can improve. You don’t need to be an Excel whizz, as long as you are comfortable with numbers, working on excel and critical analysis.
• We’re looking for ideas all the time. Creativity is important in the team.
• Close attention to detail to ensure that while the ideas are great creatively, they also come across in execution.
• “Team” is the buzzword we operate with. There are a lot of responsibilities in a small team and we are expected to lead the digital thought within the business. You should be able to work well with different people and deliver results.
• You’ll be working with a lot of different people at different levels both internally and at our agencies and partners. You’ll need strong communications skills to help you push ideas through.
• And to manage all your responsibilities, we’re looking for you to be good at managing your time.

Company Benefits:

• Discounted Panasonic products
• Free parking on site
• 25 days holiday

How to apply

Please send your CV with a Covering letter (with subject – PANA 006) to:
HR Administrator, Panasonic House, Willoughby Road, Bracknell, Berkshire, RG12 8FP.
Tel: 01344 853 075.

Or alternatively email them with subject PANA 006 to: industrial.placement@panasonic.co.uk

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