Marketing Coordinator Placement

by Volvo Group UK

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Job Details

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Deadline: 2nd November 2016
Salary: Competitive
Length: Placement (10 Months+)
Roles: Advertising, Business Management, Market Research, Marketing, PR & Communications
Location: West Midlands
City: Warwick

About Volvo Group & the Department

The Marketing Communications Team is part of the Volvo Group Trucks UK & Ireland’s Marketing Department which delivers all events & exhibitions, product communications, Direct & Digital Marketing, Relationship Marketing, Internal Marketing Communications and Dealer Marketing for the Volvo Trucks & Renault Trucks brands within the UK & Ireland. It also supports the delivery of advertising, PR & social media and internal/external magazines.

Marketing Coordinator Placement

We have 3 exciting opportunities within the Team where the successful candidates will be able to contribute to the team and make a real change, as well as provide excellent marketing experience. The role will report to one of the Marketing Managers within the team.

Responsibilities:

Working on various projects you will get to learn about different areas of the department which will give you a sound and broad understanding for your time after University. Key projects will be identified for the successful applicant to participate in or even lead according to their skill set, previous experience, desired focus and our business need - to ensure that projects are relevant and a priority.

Projects may include:

  • Web site development, build and/or maintenance – improve SEO and provide analysis.
  • Review/assessment of current marketing campaigns/processes with opportunity to improve and/or change.
  • Take the lead for a product area e.g. Used Trucks, Renault Trucks LCV, Volvo Trucks Aftermarket, and manage all aspects of Marketing Communications – with the support of the team.
  • Undertake a comprehensive review, benchmarking & assessment of all current and potential lead generation channels on all mediums currently used.
  • Undertake a comprehensive review, benchmarking & assessment of the digital marketing channels currently used and propose and deliver on new initiatives and ideas.
  • Develop and deliver Marketing Tools used by our Dealer Network and other departments.
  • Review use of e-marketing and develop and deliver new campaigns
  • Managing creation and distribution of marketing materials to dealer network, liaising with external agencies and clients.

Other Duties:

In addition this role will also support the wider remit of the Marketing Communications Team, with a range of tasks to support team deliverables & providing a broader marketing & communications experience for the successful applicant.

  • General assistance to other members of the Team as required, in particular with actions relating to Events & Dealer Network Marketing.
  • Providing event support
  • Monitoring of inboxes & hotline and forwarding of customer enquiries to other departments as necessary.
  • Any other duties as assigned.

Competencies, skills and knowledge required:

  • Excellent level of written & verbal communications skills
  • Strong proofreading skills & high attention to detail
  • Understanding and appreciation of key marketing principles
  • Excellent interpersonal skills
  • Strong team player
  • High level of computer literacy, including all standard Microsoft packages.
  • Familiarity with the breadth of digital media in B2B – internet, social media, e-marketing, site optimisation techniques, content creation, etc.
  • Strong analytical skills
  • Ability to present ideas in a logical & practical manner as well as good presentation skills
  • Willing to travel, stay away overnight & work some weekends in support of marketing event delivery, current driving licence
  • High energy levels; creative & inquisitive,
  • Willing to learn, develop & contribute quickly
  • Ability to work well under pressure and to stringent deadlines, to handle a number of tasks, along with core project, at any one time, capable of prioritising, planning and organising work

How to apply

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