Marketing and Business Analysis Placement

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About Porsche

At Porsche we have always been ambitious; this has helped to develop our brand and make us one of the premier and recognisable automotive companies in which to develop a career. At Porsche we recognise that our staff are our strongest asset, this is reflected in our intern training programme that offers outstanding individuals the opportunity to gain transferable skills and experience in their chosen field. We currently have placement years available in IT, Finance, Human Resources, Public Relations, Marketing, Facilities Management, Events Management, Training and Development, Network Development and Strategy, Business Improvements and Motorsport Hospitality.

Marketing and Business Analysis Placement

Job Purpose

To support the Owner Services Business Development Manager in development and implementation of Service marketing programmes and targeted communications to increase Porsche service and parts market share in the UK and drive overall Aftersales commercial performance- turnover and profitability

Core Responsibilities

• Develop and implement national and localised marketing and sales actions for Aftersales products and services to foster loyalty, improve sales and profit
• Interpret local market opportunity and performance data to recommend Centre local marketing and sales activity
• Co-ordinate creation of marketing support materials, and retailer communications to support Aftersales programs.
• Support the field team in implementation of aftersales sales and marketing actions in Centres
• Liaise with marketing, design and communications agencies and other suppliers to secure the production of aftersales programmes.
• Monitor and report programme and resultant aftersales commercial performance and develop marketing response to improve
• Use the Porsche Service Marketing System (PSMS) and Porsche Retail Service Pricing Tool (PRSPT) to identify and quantify market opportunity and prepare price based propositions to increase sales

Key Projects

Porsche Classic Development Project
October 16 – August 17
Identify and implement a strategy to specifically promote and support the 4 UK Porsche Classic Partner Centre’s. Define and lead the conclusion of the 2015/2016 Porsche Cars Great Britain Classic Restoration Programme including the final event, the promotion of the project in paid and unpaid media and coordinating the awards delivery for the competition winners

Online Service Booking
October 16 - March 17
Carry out a review of the current online service booking systems in use by the Porsche Centre network. Evaluate the requirements for a consistent national method of providing this service. Document the service description and requirements brief and identify the most appropriate suppliers to approach for instigating this service

Porsche ‘Drop in Clinic’
October 16 – December 16
Lead the evaluation and implementation of a regular service clinic held by each Porsche Centre on a regular basis that enables customers to access Porsche technical advice and support without obligation or commitment. The clinic would provide the Porsche network with a chance to engage with Porsche owners, deliver a brand appropriate experience and showcase their capabilities

Who we are looking for

We are looking for an enthusiastic, positive individual who is willing to learn but also to be flexible. The successful candidate will have good communication, planning and prioritising skills with an ability to help improve procedures. Our Marketing and Business Analysis Placement will give you the chance to make a real contribution to our organisation and gain invaluable work experience. Candidates should be undergraduates looking for a placement year in their 3rd year of study and ideally studying towards Marketing, Business or other relevant degree, have strong IT Skills and be confident in spoken and written English.

We offer a competitive salary, 25 days holiday, daily food allowance and a bus pass in the Reading area.

How to apply

To apply please send a copy of your CV and covering letter to: internrecruitment@porsche.co.uk clearly stating which position you are applying for in the email subject line. If you successfully pass CV screening, you will be invited to a telephone interview. Following this is the final stage of the process, which is an assessment centre.

Please note that subject to the volume of applications received we may bring forward our application deadline and would recommend you make your application to the programme at the earliest possible convenience to ensure you do not miss out.