Regional Marketing Placement

Job Details

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About Mattel

As an industry leader, Mattel UK prides itself on being led by its people in the dynamic fast moving consumer goods industry. We look for people that are excited by a challenge, want to be rewarded for performance and who are motivated to make things happen.

Supporting the Mattel vision, we have 160 dedicated employees based at our UK head office in Maidenhead Berkshire:

Creating the Future of Play

We strive to create an environment that fosters creativity and talent enabling our people to bring to market some of the most popular and well-known brands in the toy industry. Our people are the driving force behind our brands, and much like our brands, our people need development and growth opportunities. We believe that as our employees grow professionally, so will Mattel. Our comprehensive people development program addresses training, professional development, reward and promotion. Fresh ideas and insight drive our business. With a passion for play, a desire to grow, fairly and together; we deliver Big Brands and Big Opportunities.

Benefits

• 25 days annual leave
• Half Day Fridays
• Private Healthcare
• Great discount on Toys!

Job Purpose

To support and assist both the Brand Manager and Brand Marketing team in total brand planning including insight gathering and analysis, plan design, implementation, pre and post analysis as well as some administrative tasks.

Key Result Areas

• Brand Management Support
• Business and Market Analysis
• Brand Marketing Team administrative support
• Support relevant marketing projects

Main Tasks and Accountabilities

Brand Management Support

• Assist in planning and supporting key marketing activities by working with key internal partners and external agencies
• Track marketing programs and monitor performance
• Assist in briefing and executing TV campaigns with external agency
• Working with Design agency.
• Support team in maintenance and obtaining of assets and copy for retail catalogues and website development
• Responsible for digital/web updates for relevant brands
• Opportunity to support team and present to key influencers during Sales Previews and Toy Fairs

Business and Market Analysis

• Complete management of weekly Brand tracking reports
• Preparation and distribution of Brand Reports for US counterparts
• Evaluate and provide analysis of TV campaigns
• Evaluate and provide analysis of category and competitor performance using data from monthly NPD reports
• Provide support for ad hoc analysis requests

Brand Marketing Team Admin Support

• Complete management of Invoicing and Purchase Order process through Oracle
• Support team in ordering of samples and execution of Toy Fair Showroom
• Provide miscellaneous administrative support such as coordinating sales previews, internal or external meetings, preparation of documents, etc.

Responsible for minimum 2 marketing projects

• These will be determined on start based on business needs, the job holder will have full responsibility for scope and delivery and will be accountability for delivering the agreed project objectives

Key Relationships

Internal working relationships

Marketing, Sales, Trade Marketing, Finance, Operations, Consumer Insights, Marketing Communications

External working relationships

PR agency, Media agency, Marketing agencies, Promotional agencies, Advertising agency and Design agencies

How to Apply

Please email all applications to Recruitment.UK@Mattel.com. To learn more about the role and company visit http://careers.mattel.com